A full-stack product development engagement — engineered from scratch, manufactured to spec, and launched with cinematic media that redefined the category.
TripleEight needed a premium performance product line to compete in a crowded market dominated by established players. The challenge: design, engineer, prototype, and launch an entirely new product family — with zero existing tooling, minimal lead time, and a cinematic content campaign ready on day one of launch.
Deep-dive sessions to map product requirements, competitive landscape, target user, and go-to-market timeline. Engineering constraints documented before CAD began.
Full parametric CAD modeling with FEA validation, GD&T documentation, and DFM review across all 48 components. Three full design revisions before prototype release.
Three rapid prototype iterations using SLA resin and CNC-machined aluminum. Each cycle refined fit, finish, and ergonomics before committing to production tooling.
First article inspection, tolerance stack analysis, and ongoing quality oversight. 100% in-spec first shipment — on time, on budget.
4K product photography, 60-second commercial, and 12 social content pieces. Shot in a controlled industrial studio with precision lighting and staging.
Launched to immediate industry recognition. Secured placement with professional teams within 90 days of launch.
ⓘ Upload images to images/projects/ in your GitHub repo and replace the placeholders below with <img> tags.